My design journey started long before my first official role. In school, I was the type of student who’d spend the majority of the lesson perfecting the colour and typography of my titles and the hierarchy of my subtitles rather than doing any *real* work. Those early doodles quickly turned into a passion for informing and solving problems through design, and it's still what drives me today.

I’ve built over 5 years of experience across agency, in-house, and freelance roles working with brands big and small - from local businesses through to names like Principality Building Society, Admiral Insurance, and Popeyes. I've tackled projects end-to-end, developed concepts directly with clients, and mentored junior designers. These roles gave me the foundation to think strategically while still being hands-on with the creative.

What excites me most is how design connects people - whether it’s a motion graphic that evokes emotion, a rebrand that gives a business new confidence, or a campaign that drives real change.