Education Through Motion for Cambridge

A series of educational motion graphics for Cambridge Partnership for Education, designed to highlight their global partnership work through clear, simple animations rooted in their established brand language.

About the project

Cambridge Partnership for Education, part of Cambridge University, works with governments worldwide to strengthen education systems and improve outcomes for learners. In 2024, they wanted a series of short, informative carousels to share with their partners and wider networks. These animations showcased their work in communities such as refugee camps in Bangladesh and teacher training in Romania, while also tackling wider topics like the importance of scientific literacy and the benefits of playful learning.

Date:

Nov 7, 2024

Client:

Cambridge Partnership for Education

Services:

Motion Graphics

Project Details

CPE’s brand identity is distinct from Cambridge University’s broader umbrella, while still requiring clear alignment with the parent brand. Their visual system uses bright colours, flat illustrations, and playful pattern elements that bring warmth and energy to their communications without compromising clarity.

A key challenge in this project was working within these guidelines — ensuring pattern elements occupied no more than a third of the screen, maintaining visual hierarchy, and balancing playfulness with professionalism. The carousel format required clean, frame-by-frame transitions to keep attention on the educational content rather than distracting flourishes. The goal was always accessibility and universal understanding, given the organisation’s global reach and varied audiences.

Each animation was designed to highlight key words and ideas, keeping the storytelling concise and universally relevant. Whether showcasing a partnership with UNICEF in Bangladesh or research into playful learning, the content was presented in a way that was easy to digest and adaptable across CPE’s communication channels.

The Outcome

The final motion graphic series delivered a suite of assets that were both visually consistent and strategically effective. By following CPE’s brand rules closely while adding engaging animated elements, the carousels captured attention without overwhelming the viewer. The clean, structured approach ensured clarity, while the bright palette and subtle patterned details made the work feel dynamic and approachable.

These animations now serve as an educational tool for Cambridge Partnership for Education’s global partners, highlighting their initiatives, reinforcing their credibility, and showcasing the positive impact of their collaborations around the world.